New Beginnings Sober Events, Community Health Fair 2024

For the 2024 New Beginnings Sober Events Community Health Fair, I led the promotional strategy from concept to execution. My responsibilities included designing impactful promotional materials, including event flyers and a comprehensive advertising strategy. I oversaw both out-of-home (OOH) and social media placements to target key demographics, ensuring maximum reach and engagement.

Through these efforts, I helped raise awareness for the event, resulting in over 200 attendees and securing support from 30 local sponsors. My role also involved coordinating with the team to ensure seamless execution of all marketing assets and managing the event's communication flow to ensure consistent messaging across channels.

The success of this campaign showcased my ability to develop effective, data-driven marketing strategies that foster community engagement and support local initiatives.