Projects
Marketing Plan Campaign
In my role as Project Manager for this strategic brand communication campaign, I spearheaded a multi-faceted initiative aimed at redefining First State Bank & Trust's market position. My responsibilities encompassed developing a meticulous research plan, integrating both qualitative and quantitative data to inform our approach. I played a pivotal role in crafting the final report, which included creative mockups, a refined communication strategy, and a detailed media plan. This project not only elevated the bank's brand presence but also showcased my leadership in managing complex projects and my ability to translate in-depth research into actionable, results-driven strategies.
Promotional Strategy Campaign
The project involves analyzing a brand's situation - both externally and internally - conducting primary & secondary research, setting communication objectives, and performing a SWOT analysis. It also includes segmentation and targeting strategies, audience profile development, budgeting considerations, brand positioning strategies, the selection of communication tools, a creative brief, and a media calendar. The final report integrates feedback, includes an executive summary, outlines measurement and evaluation methods, and showcases actual brand communication tactics in appendices
Twitter X Sentiment Analysis
This project centers on the evaluation of Twitter's transformation into 'X' as an 'everything app.' It encompasses comprehensive planning, data collection from primary and secondary sources, and the utilization of data visualization tools like Tableau. The analysis involves qualitative and quantitative assessments of public sentiment, trends, and daily patterns on TikTok, with a focus on charting the evolution of sentiment and mentions following the rebranding announcement. This in-depth analysis provides valuable insights for Twitter's strategic evolution, ensuring alignment with market trends and objectives.
Advertising Attitudes Analysis
This project entailed a comprehensive analysis of public attitudes toward advertising using JASP, a statistical software. Delving into a dataset of over 2500 survey responses, the endeavor involved deriving insights on how education level and gender influence advertising perception and income levels, among other facets. Utilizing various statistical tests, the analysis not only revealed key trends and correlations but also provided a platform for further exploration into consumer behavior, thereby aiding in the formulation of data-driven advertising strategies.
Product Launch Campaign
In this comprehensive endeavor, our team embarks on crafting a strategic product launch campaign for ZenWake, a distinctive wellness-focused alarm clock. It encompasses background research, competitor analysis, SWOT assessment, target consumer insights, and the development of a creative brief. The project also includes internal communication planning and the exploration of value-added media approaches. The goal is to convince stakeholders that the campaign aligns with client objectives and addresses consumer needs.
Project Management Campaign
As the Lead Project Manager for the ZOOM Energy Drink campaign, I played a central role in coordinating our team's efforts to plan and execute the launch effectively. We crafted a strategic plan in alignment with the client's needs, product specifications, and budget constraints while selecting the most suitable tactics. Throughout the project, my leadership was instrumental in guiding the project management process to success.
Brand Building Project
In this collaborative effort, our team conceptualized and developed a new service-based company based on our collective experiences. The project unfolded over several weeks, with each phase building upon the last. Key sections included the product description, target markets, value proposition, brand building, competitor analysis, doppelgänger concept, business guardians, ethics, and the long-term vision. We navigated challenges, identified opportunities, and ensured our brand reflected our shared ethos. This project was a testament to our strategic thinking, teamwork, and creativity.
Role of Law and Ethics Presentation
Presented by Alexander Cowan at Southern New Hampshire University, this presentation provides an overview of key communication laws and ethical standards in the U.S. It covers foundational laws including the First Amendment and FCC regulations, addresses specific policies such as the Right of Publicity, and discusses the influence of societal changes on these laws. The presentation examines landmark legal cases impacting communication, explores career-specific regulations like HIPAA, and outlines the roles of government bodies in enforcing these laws. It concludes by emphasizing the importance of legal compliance and ethical practices in communication.
